Tuesday, 3 November 2009

Target audience of Q

Q magazine is an example of a existing magazine in the same genre as mine. I e-mailed the advertising manger of Q, and asked him what their target audience was. The information he gave me described their target audience as: "heavy consumers of all things musical. Buying an average of 6.18 CD albums over the last month -54% more than the national average. Attending Gigs, Festivals and Live Events are also a big part of their lives, attending 2,291,000concerts over the last 12 months. With a median age of 28, Q; is similar in demographic to GQ and Men’s health. With a high solus readership. Looking at life through the lens of music NOT looking inwards and ignoring rest of life. Q reader’s are open minded experience seekers. Not content with being labelled as just music fans, readers have strong interests in Film, Gaming, Sport, TV, and Comedy."

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