Tuesday, 3 November 2009

Target audience of Mojo


Mojo magazine is in the same genre as mine. I e-mailed mojo's advertising manager but the file he sent me was corrupt.
'From: George Briley [mailto:briley_06@hotmail.com]
Sent: 03 November 2009 14:16
To: Soares, Marco
Subject: Mojo target audience

Hi Marco i am an a/s media student studying you magazine and i was wondering if you could tell me who your target audience are?
Thanks a lot
George Briley'
I had to gather information from the Bauer Media Group's website, their audience profile is,
"Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."

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